What skincare step is typically done before applying makeup?

The step of moisturizing or priming the skin is essential before applying makeup, as it provides a smooth and hydrated base for the makeup products. Moisturizing ensures that the skin is adequately hydrated, which helps in achieving a more even and flawless application of foundation and other makeup products. This step can also include the use of a primer, which not only hydrates but also helps to fill in fine lines and pores, making the makeup adhere better and last longer throughout the day.

Cleansing is an important preparatory step but is usually done before moisturizing. Exfoliating, while important for removing dead skin cells and improving skin texture, is not a daily step and can sometimes irritate the skin if done too close to makeup application. Applying serum is beneficial for targeting specific skin concerns but is typically used in conjunction with moisturizing rather than as a standalone step prior to makeup application.